Examples from videos

The use of extreme close-ups:

We would like to use Rihanna's video idea of extreme close ups to create the illusion of extreme intimacy and closeness.

The use of soft focus:

We would like to use soft focus in parts of the video in order to create romantic scenes.

The use of close ups:

This creates a voyeuristic video where attention is dive

rted straight to the protagonist when they are performing.

The use of following with the camera:

When the protagonist is being followed head on by the camera it

puts the audience into the action and is also voyeuristic.

The use of dark

lighting:

This creates a really mysterious atmosphere and the rays of light help with the mood.

The use of credits:

This is a regular convention of film and has no become very prominent in music vide

os with a narrative behind it.

The use of sepia/black & white filters:

This creates and old movie effect or is great for showing flash backs and memories.

The use if long shots:

This allows the audience to see the artists from head to toe and admire their style.

The use of slow motion:

This romanticises scenes and creates the illusion of memories.

The use of soft focus:

This also romanticises scenes and is a common code used in R'n'B videos.